I see alot of producers trying to get more sales online by lowering their beat prices. Or they will offer a crazy bundle package of leases. Sure this may be an offer to good to pass up in the eyes of the producer, but how do you think this will appeal to the customer?

The customer comes to your site, he/she has never heard of you before, and the first impression you give them is that you are trying to wheel and deal with them to bite a bargain deal. Now this may be effective if you are ALREADY a known presence online in the beat game, but if you are just starting out, this will most likely make you look like a desperate beat maker trying to get a sale or two. This is defnitely not the first impression you want to give off to any customer.

So what’s the best impression to give to a customer? Answer: Have value – in yourself and in your beats.

Now when I say create value for yourself, I’m talking about yourself as a Producer Selling Beats. If the customer see’s that you are just some “Beat Hustler” trying to get a sale, they will automatically be turned off. Now, if you present yourself as a professional, who puts out new beats daily, and is not desperate to get a sale, they will feel more comfortable browsing through your site, because they will not feel like they are being marketed to a sale. You know exactly what I’m talking about – Have you ever walked into a shoe store to look at some new kicks, then all of a sudden 5 workers jump on you and ask if you need help, ask if you have heard of the new deal going on, blah blah blah, and so on? Did you feel uncomfortable and rushed? Of course you did, and that definitely impacted your shopping experience, so DO NOT do this with your beat site or soundclick page, because the same will happen to your customers there.

Now, let’s talk about putting value on your beats. If you are giving away 100 beats for a buck, the customer is INSTANTLY going to label your beats as NON-VALUABLE. Think about it- this is what is going on in their heads when they see a crazy deal – “Aw man,, if all these beats are so cheap, I bet you 1,000′s of cats already got these beats,, dang, I don’t want these used up beats!”…You see, you have to market your beats by putting value on them, so that the customers feel they are browsing through beats that are hard to get, almost like finding an exclusive offer, but still affordable for them to buy. Now I’m not saying never run a bundle deal on your beats, I’m just making it a point that if you always present your beats as “Cheap, easy to get joints”, customers will devalue your beats instantly.